WBW - Lessons From Influence - Social Proof

We are social animals. When we are unsure we look to see what everybody else is doing as a clue to what the "right" thing to do is.

This week's Whiteboard Wednesday looks at the power of social proof to help people see having care in your office as the "right" thing to do.

It's the third in our series on  Cialdini's phenomenal book "Influence".


Cheers
Martin