The Matrix
Retention strategies for after the 12th visit.
The Matrix is a Workshop by recording that will teach you the strategies and procedures you need to communicate the value of lifestyle care after the first 12 visits.
People stay because they have a connection with you and receive ongoing value from their care. To create connection and value on an ongoing basis you must have procedures that allow you to do so quickly and repeatedly in ways that are meaningful to each person.
The Matrix will teach you how.
When you focus on retention everyone wins.
Your patients, clients or practice members get better results and you grow your practice and have less stress.
Individualised value
Everybody’s life can go better with chiropractic because there is no lifestyle value that is not enhanced by having a body that works better.
The challenge is that what a 20 year old Crossfit enthusiast, a 45 year old CEO and an 80 year old grandparent value is different.
The Retention Matrix will show you how to communicate the value of chiropractic based on each individuals lifestyle value.
Critical Questions
Most people we interact with start with a symptomatic level of health belief. To grow your retention you need to know the questions to ask (and how and when to ask them) to help them grow to see the value of prevention and performance based care.
The Matrix is based will teach you a sequence of questions that can help people see for themselves the value of chiropractic care .
Workshop by Recording
The Matrix is an online program. It is divided into two sessions.
No flights, no hotel and you can review the information whenever you want.
The videos are available online and you can email Martin with questions and guidance on how to implement the strategies.
The Retention Workshops
Having great retention is the most important thing to create a thriving practice.
People get the best results when they stick around.
Your practice grows fastest when you have great retention.
It’s WAY less stressful when you are not always sweating on when the next new patient is coming in.
It’s WAY more enjoyable when you get to know and love seeing the majority of people you see every day.
To have great retention you need the right strategies and the right skills.
The Retention Workshops are 3 workshops that teach exactly that.
The right strategies are concepts and procedures based on science (the influence literature). Strategies that make it easy to connect and communicate the unique value to each individual in having chiropractic care beyond symptomatic care.
The Retention Recipe is a Workshop that will show you the key steps you need in the first 12 visits to communicate the value of lifestyle care.
The Matrix is a Workshop by Recording that will teach you the strategies and procedures you need to communicate the value of lifestyle care after the first 12 visits.
The Retention Skills Workshop is an online workshop that experientially teaches you the 8 key skills you need to really grow your retention.