WBW - Lessons From Influence - Likability

Evolutionary psychology can give some cool insights into who some communication approaches are so effective. So many of the short cuts our brains make are based on what would help our ancestors survive as tribal hunter-gatherers. We lived as social animals where our survival depended on being "in" with the tribe. 

Today's WBW looks at 'Likability' – the tendency we have to want to do business with people we like (and not with people we don't). There are layers to this one so make sure you watch the video until the end!

It's the fifth in our series on  Cialdini's phenomenal book "Influence".

Cheers
Martin