WBW – Should we promote chiropractic for pain?

Does saying that chiropractic is good for people with pain make it harder for us to communicate the "big picture" of chiropractic? Is it just bait and switch where we say it's about pain and then try to sell them on our real vision once they are in the office?

If we present chiropractic as being another 'treatment' for pain are we making it easier for people to start care who wouldn't otherwise? Does it give us a chance to have them experience the broader benefits of chiropractic?

Which way does the influence literature say we should go, or is there a third way?


Cheers

Martin

PS - I made this video in response to discussion that Australian chiropractors are having about the Australian Chiropractors Association's "Consider a Chiro" campaign. If you know other Australian chiropractors who would benefit from this perspective please forward this email.

PPS - This video goes into more detail on the concept of "Distance" that I mention in this video.