WBW - Lessons From Catalyst – Uncertainty

Uncertain people choose to not do anything.

They choose the certainty of the 'status quo'.

The familiar. 

They choose pain killers and medical care over chiropractic.

The better we are at removing uncertainty, the better we are at helping people see the value of chiropractic. Check out the video below to learn more.

This week's WBW continues the lessons from "Catalyst" by Jonah Berger.

You can watch the earlier videos here:

Reactance
Endowment
Distance

Cheers
Martin