WBW - Lessons From Catalyst - Distance

We all have beliefs. 
Beliefs about what's important. About what is not. And we are protective of them. If someone tries to push their belief on us and it is different from our existing beliefs we tend to ignore, reject, or fight against it. 

When we are communicating chiropractic we have to be aware that it is grounded in a different set of beliefs than most people have about health and how their body works. If we want people to be open to taking an chiropractic we have to make sure we don't get ignored, rejected or fought.

This week's WBW will show you how to present chiropractic based on Jonah Berger's ideas of Distance, the Zone of Acceptance, and the Zone of Rejection.

It's pretty cool stuff!

Cheers
Martin