WBW – Corroborating Evidence

People are naturally skeptical of ideas that they don't already believe. Makes it pretty tough for us as chiropractors doesn't it?

Providing corroborating evidence (people who will vouch for you and your message) is an effective way to break through with your message. But there is a LOT more to it than just getting testimonials (especially for those of us in countries where testimonials are not allowed)!

This week's WBW breaks down the things you ned to know to use corroborating evidence effectively.

This is the last installment in the WBW series of lessons from "Catalyst" by Jonah Berger.

You can watch the earlier videos here:

Reactance
Endowment
Distance
Uncertainty

Cheers,
Martin