WBW - Your Questions - Reciprocity

I was recently asked a really interesting question.

It came from a chiropractor who had watched my WBW series on Cialdini’s book “Influence”.
He was wondering what I thought about the idea of him giving clients a copy of a book about chiropractic with a couple of vouchers they could give to people for an initial consultation.

Would this be a good way of evoking Cialdini’s “law of reciprocity?

This week’s WBW unpacks the issues surrounding it. I would love to hear your thoughts.

Cheers

Martin