WBW - Should you be using scripts in your practice?

I often am asked what my script for my first and second visits are. Or what our CAs are scripted to say if someone calls as a new client or to cancel an appointment.

The answer. We don't have any.

I understand why people like them. They feel like they should bring consistency in communication and therefore consistency in results. 

On the other hand, when you are on the receiving end of a script as a consumer it over feels fake and manipulative.

So what's the best way to go?

This week's WBW gives you my perspective (based on the influence literature).

Cheers
Martin