WBW - Creating Urgency

A chiropractor sent me a Facebook message recently asking me how you can apply Cialdini's principle of urgency and scarcity.

It's a tricky question because while it's great to have people see chiropractic as important we also want to make sure that we are communicating why it's important for them!

This week's WBW will show you how to balance the power of creating urgency with the absolute necessity to do it authentically!

Cheers

Martin