WBW - Authentic Scarcity

FOMO is a powerful thing. We only need to look at the panic buying of toilet paper around the world to see that scarcity will make people take action NOW!

So can we use it to encourage people to take action with chiropractic care? Won't it backfire and have people feel like they are being manipulated?

This week's WBW answers how you can (and how you shouldn't) use scarcity.


Cheers

Martin