WBW – Endowment

Love him or hate him, US President Trump has rallied a LOT of support using the slogan "Make America Great Again".  MAGA works so well because it allows people to feel like supporting Trump is a vote to regain something they have lost rather than supporting a radically new style of politician (which you could also say Trump is).

MAGA unblocks the tendency we have to prefer what we already have or what we are used to (Endowment) by framing a change, not as something new (which we typically resist), but as allowing you to regain something you previously had!
Genius!

This week's WBW will unpack why you need to understand endowment to be able to frame chiropractic, not as something new, but as something that helps people regain something they have lost.

It's one of the most important perspectives you need to understand to up your ability to help people see the value of chiropractic. If you agree can you do me a favour? Please share this email with one colleague who could benefit!


Cheers
Martin