WBW - Lessons From Influence - Scarcity

Using scarcity is probably the most used and abused influence strategy.
"Don't miss out". "Last chance to save".  "Only 3 left".

This week's Whiteboard Wednesday looks at some more subtle uses of scarcity. 
It's the sixth and final in our series on  Cialdini's phenomenal book "Influence".

Cheers
Martin