WBW - Lessons from "Influence" by Robert Cialdini

"Influence" by Robert Cialdini is the book that had the most profound impact on the way that I communicate chiropractic. Reading it helped me realise that "telling the story" and so much of what I had been told I needed to do to communicate the value of chiropractic was not only wrong, it was probably doing the opposite!

Today's WBW is the first in a series showing how important the principles Cialdini maps out are for us as chiropractors.

This week is all about Recirprocity.
Martin