Under the Influence - Dr Paul Fisher
If you're like me you probably delete almost all your email without reading it.
And that's a problem.
The average person gets 121 emails a day!
The open rate is around 20%. That means that 80% of emails get deleted without even being opened, much less being read.
Why? Because most emails are not really that important.
And lots of the emails use tricks to get you to open them. They talk about short-cuts, hacks and use urgency and FOMO to appeal to the desire we all have for success to be easy and instant. And that's a problem.
It's a problem because there is no shortcut to success.
There IS a formula for success. And the truth is it's a long cut. So what's the formula?
Success = (Modeled skills X repetition + feedback) X time.
Modeled skills: To be successful find someone who has the success that you want. What do they do that less successful people don't? Doing this takes effort.
Repetition: Chunk those skills down and practice them. Over and over again. This is boring.
Feedback: Get feedback about how you are performing so you can improve. This is uncomfortable.
Time: Creating the neuroplastic grooves in your nervous system so that a skill is automatic takes time. This takes patience.
So the problem is if I wrote an email that had a subject line that said "you can be successful but it's going to be boring, uncomfortable, take effort, and you are going to have to be patient" it IS the truth. But most people would rather believe there are shortcuts and hacks.
So if you want to be truly successful you need to recognize the problems and consciously decide to ignore the shortcut/ hack BS and decide to take the longcut.
Dr. Paul Fisher lives this formula. I have known Paul for the last couple of years and he is relentless at doing the uncomfortable, boring work it takes to be successful.
You may not have heard of Paul, but if you want to learn from someone who knows how to grow you will love this video.