Thoughts on Thursday - "Frame Control"

No Whiteboard Wednesday this week!

I have had one of those weeks. You know the ones - where you start the day with a looooooong to do list and you're all psyched to get through it only to end up with an even longer list by the end of the day!.

Anyway, it all meant that after 15 weeks of having Whiteboard Wednesday there is no WW video this week. There is, however, a "Thoughts on Thursday" this week!
Same concept just 24 hours later!

This week it's all about Frame Control. It is the core idea that explains why many of the persuasion strategies I teach work.

Warning - this one has some denser theory (it's worth it to understand how to make chiropractic matter to people)!