Whiteboard Wednesday - "I Only Want To Come Once."

Whiteboard Wednesday is back!

This week I answer a question from a chiropractor facing a challenge that many of you are probably facing!
 

"One of my biggest issues that I have always faced is in my area people are expecting to only come once or twice.  For some even saying 6 or 10 visits freaks them out.  Many times when I just start the consult people will tell me that they just go once a year or so unless it's really bad then they may have to go twice.  They are happy with that and I get a lot of resistance trying to change that. 
Any suggestions? "