Whiteboard Wednesday - How To Avoid The "I Feel Better" Mistakes.

When people tell you "I feel better" it's a great affirmation of their decision to start chiropractic care.
But it can also be the start of them seeing LESS value in chiropractic care!

I know - it's a paradox. They get value and that starts them seeing less value. The reason? Negativity bias. It's a cognitive bias we humans have that means that we focus more on problems than on the positive things.

This video goes into a communication strategy that will help you celebrate the value they have received, block the negativity bias and help people see the value in continuing care.