Have you ever had someone in a day 2 seem like they were on board, say all the right things but either not start care or drop out in the first few visits?
Have you ever had someone seem really engaged at a talk or a screening and then when it came time to book an appointment they back out?
Have you ever had someone say that you are pushy?
If you want to upgrade your communication you have to learn about reactance (also known as the boomerang effect) and how to structure your communication to NUDGE people towards action without PUSHING them and having them push back!
This week's Whiteboard Wednesday is an 8 minute dive into this concept and the key phrases you need to know to avoid reactance.